Unlimited Coffee is a brand of ground coffee in Vietnam, pure, processed handmade, rustic, close to nature. In modern society, in the hurried pace of the city, people feel lost, stalemate in the rotation of work and in life. They need quiet moments of comfort in the midst of the hustle life. Unlimited Coffee, with the mission to bring a relaxed and comfortable experience for our customers. It gives them a soul of freedom, peace, letting go of pressure, drop the mind to enjoy the ultimate feeling of pleasure.

The logo idea is a combination of an infinity-unlimited, U-shaped first letter in the brand name and an aromatic hot coffee cup image. The mainstream color is light green, combining a slight noise on the surface. It is suggestive of rustic, rough, close to nature. The style of line logo design, classic but still modern phase, with 2 curves, parallel to each other, creating 3D space. It creates a new and delicate look for the brand.